How it all began – The origin story of Quality Hosts Arlberg
The idyllic mountain world of the Arlberg is a place of longing for guests from all over the world. But in recent years, the tourism landscape here has changed too, not always for the better. That's exactly where our story begins. It's about four friends, a shared vision, and the wish to change something.
An idea is born
It started with dissatisfaction, and the determination not just to complain about it, but to change it. We, four hosts from the region, felt increasingly affected by the consequences of an uncontrolled party culture and disrespectful behaviour. Our houses, our guests, our values, all of it suffered.
Together we asked ourselves: what can we do? How do we manage to offer guests a high-quality experience, far removed from party tourism, while preserving respect for the hosts, the houses, and the region?
First steps: from idea to action
Even before our association was officially founded, we laid the groundwork. We drafted a shared booking text that clearly communicated our values and expectations. We talked about our vision among friends and acquaintances, which quickly sparked attention and interest.
The turning point came when we invited 20 interested businesses to a first discussion round in Dornbirn, organised by the experienced consultant Stefan Hagen. That day made it clear: we were not alone. Our vision found broad support. It was time to build something bigger.
The association is born: Quality Hosts Arlberg
In the summer of 2022, the time had come: nine businesses joined forces and founded the Quality Hosts Arlberg association. With Stefan Hagen at our side, we worked out our foundation:
- Our values: respect, quality, and sustainability.
- Our branding: clear and authentic.
- Our wording: inviting, but unambiguous.
- Our quality criteria and goals: for forward-thinking hospitality.
Regular consultation sessions and intensive workshops moved us forward step by step.
Growth and success: developments in 2023
Our work paid off. As early as 2023, we were able to welcome five new members who identify with our goals and live by the same standards. Together, we've been building a strong community ever since, one that stands for quality and respect in tourism.
Our mission today
Today, we're more than an association. We're a movement for respectful hospitality in the Arlberg region, with our own renewable energy community, a shared vegetable garden, and by actively encouraging our guests to arrive by train. Our members don't just share our values, they also benefit from a strong network, joint marketing activities, and ongoing training.
For our guests, this means:
- A holiday experience defined by quality and personal service.
- Clear communication, so that expectations and reality match up.
- Concrete commitment to the region: from our renewable energy community to supporting local clubs such as the girls' football club and the local music association.
Looking ahead: where the journey goes
Our journey has only just begun. We're convinced that quality, respect, and authenticity are the future of tourism, and that's what we work towards every day. With every new member and every idea we put into practice, we grow a little further.
Together, we're shaping the Arlberg the way we love it: a place where guests feel welcome and hosts open their doors with pride.
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